I hope you enjoy my messages from the road as I meet and observe the people and companies molding the American chocolate experience. Since this road trip will be led by geography and not by content clusters (i.e. chocolatiers, chocolate makers, industry suppliers, packaging, etc.), my blog might feel like its all over the map (excuse the road trip pun). But, as I complete content clusters and gain insights and knowledge, I’ll be writing more in-depth pieces and posting them here.

This blog is as much for those who just want to ride along and enjoy the scenery as for those who want to dig deeper.  I welcome you all in whatever way you want to experience this journey.